From one viral gummy to a whole routine.
Innooova started with a simple idea. Wellness should be something you look forward to, and it shouldn't come as a pill you forget or a powder you can't face.
So we put functional ingredients into gummies that taste good enough to remember. Starshroooms led the way, with six functional mushrooms and Panax Ginseng in a blackcurrant gummy, and it went viral on TikTok Shop.
Since then more than 50,000 creators have shared our gummies and we have sold more than 10 million gummies. The range has grown to Kalma, GlowShroooms, Grooovy Greeens, SuperMoss and Renewa, each built around ingredients with a long history of use and a label with nothing to hide.
