Our story

Wellness you actually look forward to.

We're a UK wellness brand on a mission to make functional ingredients simple, enjoyable and part of every day. No pills. No powders. Out of this world gummies.

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From one viral gummy to a whole routine.

Innooova started with a simple idea. Wellness should be something you look forward to, and it shouldn't come as a pill you forget or a powder you can't face.

So we put functional ingredients into gummies that taste good enough to remember. Starshroooms led the way, with six functional mushrooms and Panax Ginseng in a blackcurrant gummy, and it went viral on TikTok Shop.

Since then more than 50,000 creators have shared our gummies and we have sold more than 10 million gummies. The range has grown to Kalma, GlowShroooms, Grooovy Greeens, SuperMoss and Renewa, each built around ingredients with a long history of use and a label with nothing to hide.

  • 10 million+gummies sold
  • 5,000+five star reviews
  • 50,000+creators
  • 1bn+TikTok views

Three things we won't compromise on.

  1. Delicious and effective If it tastes good, you will take it every day. Every gummy is made to taste great and carry real amounts of the ingredients on the front of the pack.
  2. Ingredients worth choosing Concentrated extracts where it matters, like Reishi at 20:1. Vegan pectin, no gelatine and no artificial flavouring.
  3. Honest about the research We link to the studies, say what kind of study each one is, and are clear when the evidence is still early.

Made properly, in certified facilities.

UK company. Third party tested. GMP certified.

  • Vegan
  • Gluten free
  • Dairy free
  • Pectin with no gelatine
  • No artificial flavouring
  • Caffeine free

The range.

Say hello.

Questions about an order, the ingredients or working with us? We're here from 8:30am to 10:30pm, every day.

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